Root Domain or Subdomain: Which Is Better for Ecommerce SEO?

Root Domain or Subdomain: Which Is Better for Ecommerce SEO?

Ecommerce websites don’t always start out that way. Sometimes they started off as just plain-jane, non-transactional sites. As consumer behavior evolves to include more and more online shopping, especially given the current pandemic conditions, businesses that began as brick-and-mortar are turning to online sales. This post addresses the businesses and marketing teams facing this particular…