Google is beginning Black History Month with an update to shopping search results that makes it easier to find and support Black-owned businesses. Search interest in Black-owned businesses is reaching record highs, having increasing 600% in the past 12 months. Interest in related search terms such as “black owned restaurants,” “black owned bookstores,” and “black…
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SEO education has been central to Moz’s mission since the start. In addition to our many guides, blog posts, and videos, we’ve shifted in recent years to offer on-demand video training courses through Moz Academy. Our team has been blown away by the reception of our online training programs. To date, over 142,000 students have…
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Google is surfacing more information about domains in search results, helping searchers learn about sources without conducting multiple queries. An update to Google Search, rolling out today, adds a new three-dot icon to the top right corner of search snippets. Tapping on the icon will pull up a card from the bottom of the screen…
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Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. It was a quick, effective way to see if a change to your site traffic is some kind of seasonality you can ignore, something to celebrate, or a worrying sign of…
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Google’s John Mueller clarifies a misconception about duplicate content, saying it’s not a negative search ranking factor. Having the same content repeated across multiple pages is not something that would cause a site to rank lower in search results. Mueller says it’s normal for sites to have a certain amount of duplicate content. Google’s algorithms…
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