Snapchat is launching a new ad unit that, rather than linking to a website, directs users toward calling or texting a business. The new Swipe Up to Call ads work exactly as their title suggests. An ad is displayed while viewing Snapchat stories which prompt the user to swipe up on their screen. Traditionally, these…
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Twitter makes it easier to stitch tweet threads together by quickly adding a new tweet to an old tweet. Now, users can continue tweet threads right from the compose menu. Previously, adding to a tweet thread meant searching for an old tweet and composing a reply to it. Here’s how it works. First, hit the…
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You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords…
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Google’s John Mueller advises against creating too many pages in multiple lanaguages, unless it’s absolutely necessary. This advice was provided on Reddit in response to a thread in r/TechSEO where someone was looking for help with hreflang. ”I have an international site that I’m managing for a client that has pages being indexed for different…
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What can I say? It’s been damned slow as far as search-related patent awards over the last while – which is actually quite odd. I was joking with fellow patent hound, Bill Slawski, recently that Google figures we’re on to them… and stopped filing stuff. Just kidding! But here’s a few from the past few…
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