In the latest episode of the Ask Google Webmasters video series, Google’s John Mueller offers advice regarding manual actions and reconsideration requests. Specifically, this is the question that was sent in: “Hi John, my domain was detected as spam. I have already fixed it and reported it via Search Console but my site is still…
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Content marketing has, undeniably, grown dramatically in popularity over the last decade. With that has come confusion about what it is and what the goals of it are. When I started in SEO and digital marketing in 2009, there was no concept of “content marketing”. Companies still weren’t convinced they could make money with a…
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Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel. A new feature, called continuous audience sharing, is something advertisers can…
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While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary. On February 12, I moderated a sponsored Search Engine…
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Concept of Window Shopping: Window Shopping and Facebook Ads are very much related to each other and somewhat the concept of Facebook Ads was the outcome of success or failure of window shopping. A few decades ago, everyone used to go shopping malls on weekend to purchase different apparel they want to purchase but that…
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