Digital marketers need to be strategic about marketing themselves. It’s easy to spend so much time focusing on your business that you don’t invest enough time on your personal brand. But don’t forget – you are a direct reflection on your brand. You represent your business, and for that reason, building your personal brand is…
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In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as “position zero” or “ranking #0.” One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1…
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LinkedIn provides a valuable opportunity to connect with business leaders, decision makers, and high-income earners. LinkedIn should definitely be a part of your business’ social media marketing mix. Discover five ways to use LinkedIn for business. 1. Use LinkedIn as a Networking Tool LinkedIn is an amazing networking tool. To take full advantage of LinkedIn’s…
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Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns.…
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Without appropriate cogs in the wheel, it is indeed a tedious mission to steer the course of your business endeavour towards a prolific destination. Particularly, in the Fashion World, where the eco-system is more dynamic, one needs to be equipped with the right gear to sway across the obstacles of the market. Deploying an effective…
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