The demand for SEO is trending to an all-time high, with more than 1.5 million searches in the month of April. Marketers are searching for the most affordable and cost-effective ways to understand shifts in consumer behavior and demand volatility, while optimizing content for all of their digital channels. SEO is now mission-critical – it…
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Your About Us page is one of the most important pages on your website. An About Us page is your chance to tell the world: Who you are. What matters to you. What you do. How you do it. It’s often one of the first stops when someone visits your website or blog. An About…
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Back in 2008, I was one of the first writers in the industry to notice that YouTube had passed Yahoo! to become the second largest search engine in the world, behind only Google. Back then, I was writing for Search Engine Watch and my article was entitled, Has YouTube Passed Yahoo in expanded searches? (Spoiler…
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Google has begun rolling out a long-awaited dark mode update for its flagship Google Search apps on iOS and Android. The update is starting to roll out as of today, and will be available to everyone by the end of the week. It will only be available to people who are using a relatively up…
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As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more…
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