Content marketing has, undeniably, grown dramatically in popularity over the last decade. With that has come confusion about what it is and what the goals of it are. When I started in SEO and digital marketing in 2009, there was no concept of “content marketing”. Companies still weren’t convinced they could make money with a…
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Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel. A new feature, called continuous audience sharing, is something advertisers can…
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While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary. On February 12, I moderated a sponsored Search Engine…
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Concept of Window Shopping: Window Shopping and Facebook Ads are very much related to each other and somewhat the concept of Facebook Ads was the outcome of success or failure of window shopping. A few decades ago, everyone used to go shopping malls on weekend to purchase different apparel they want to purchase but that…
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In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers has risen by 10% in six years. No matter how much you spend on your paid advertisements, there’s a 26% chance your target audience won’t even see them. Voice…
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