An update to a developer page for Job Training structured data indicates that this part will not appear as a special feature in search results as part of the Job Search experience on Google. Google Pathways Page Removed Google’s Job Training structured data page used to link to their Google Pathways page. But Google appears…
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Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. Programmatic pages are pages that have been generated automatically on a very large scale. SEO strategies for these pages are used to target multiple keyword variations by creating landing pages…
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Hiring a search agency is a complicated decision and a major commitment. Alongside the maturity of search marketing as an industry, we are seeing a lot of commoditization between agencies and consultants. Buzzwords like “full-service” or “specialists” are common on websites, in pitches, and out in the wild. The fact that we now have so…
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Advertisers who are fans of Google’s Gmail Ads may be frustrated to learn they will no longer be a standalone ad type as of July. This morning, Google issued the following email to advertisers who have standalone Gmail campaigns in their accounts. Instead, Gmail ad targeting will solely be available as one of the places…
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I’ve deleted this introduction twice. To say that no one could’ve predicted how 2020 unfolded seems trite since we’re not even a month into 2021, and this new year has already unraveled. Our challenges in the past year, across the globe, have gone far beyond marketing, and I doubt any of us ended the year…
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