The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them. And, if…
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Today Google launches the product reviews search algorithm update, designed to rank well-researched, in-depth content over brief product summaries. To be clear, this is not a core algorithm update that affects all search results. This update specifically targets product reviews. In an announcement, Google says it designed the product reviews update to reward content that…
Details![Earn Press Coverage for Your Brand in 5 Steps [Case Study]](https://econcero.com/wp-content/uploads/2021/04/Earn-Press-Coverage-for-Your-Brand-in-5-Steps-Case.jpg "Earn Press Coverage for Your Brand in 5 Steps [Case")
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In 2021, earned media coverage is more valuable than ever for your business. Even if your brand is active on social media and your website is optimized for SEO, you’re still…
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Google’s John Mueller advises that changing publishing dates on web pages will not improve search rankings if no significant changes were made to the content. Mueller offers this advice during the Google Search Central SEO hangout recorded on April 1. A site owner submits a question to Mueller regarding updating the dates on their website’s…
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The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Does Google use engagement signals to rank web pages? Certainly yes. Google even says so in their official How Search Works documents: Source (emphasis added) Exactly how Google uses engagement signals…
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