Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to…
Details
Facebook Ads announced today it’s retiring its 28-day attribution window option. After they do, the longest remaining attribution window will be their already-existing 7-day option. Why the Change? According to their official announcement sent directly to advertisers, “Upcoming digital privacy initiatives affecting multiple browsers will limit business’s ability to measure people’s interactions across domains and…
Details
Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate…
Details
Back in 2007, freelancer writers like myself were paid crap per piece of website content. Due to the youthful tastes of search engines and digital content, algorithms were much simpler to conquer. The goal was the more content, the better. More content equals better rankings. Better rankings equal stronger profit. “The more content, the better”…
Details
Pinterest released an updated report on search trends with insight into what’s expected to be popular during the fall months of 2020. Search trends are identified based on which topics are currently seeing a spike in search volume compared to this time last year. Social media marketers can use this data to help guide their…
Details