Google’s search engine results pages (SERPs) have evolved dramatically over the years. Organic search results are increasingly being eaten up by PPC ads, the Knowledge Graph, People also ask boxes, and other SERP features. Introduced in 2014, featured snippets quickly became a signal of new hope for many SEO pros looking to dominate “position zero.”…
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We’re bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold…
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Ever since its launch, the AMP Project has been surrounded by controversy. It promises fast page speeds and additional visibility on Google result pages but demands submission to a stripped-down form of HTML. Essentially, putting your website on a diet to make it more attractive to users. While there are glowing case studies, for many,…
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Facebook Ads is easily one of my favorite platforms to run ads across the entire customer journey. There are so many targeting options and placements – the opportunities are endless. Done right, you can prospect, re-engage, and convert in a cost-efficient way. Here are 11 tips for driving more value with Facebook Ads. 1. Leverage…
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Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to data visualization tools…
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