Google Ads is rolling out new options for portfolio bid strategies, making them compatible with more types of smart bidding. A Portfolio bid strategy can help advertisers optimize performance across multiple campaigns. It’s an automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. Up until today, portfolio bid strategies have been…
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Google has made an adjustment to the photo and video content policy for Google My Business listings. Going forward, photos and videos will be reviewed before being published. We’ve made changes to our photo and video content policy. All photos and videos are now reviewed before publication. If you’re having issues adding photos, check out…
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Google’s Index Coverage report is absolutely fantastic because it gives SEOs clearer insights into Google’s crawling and indexing decisions. Since its roll-out, we use it almost daily at Go Fish Digital to diagnose technical issues at scale for our clients. Within the report, there are many different “statuses” that provide webmasters with information about how…
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As an alternative to setting up Google Ads conversion tracking, you can import conversions from Google Analytics, such as goals or transactions, and then use it for optimization of your Google Ads campaigns. It is not a new feature, and its use by advertisers is a common practice. It became even more popular recently, as…
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Guess what? Podcast content is now part of Google’s SEO indexing. That’s the good news. The bad news is if you don’t have a podcast, you’ll miss out on a huge opportunity to gain a larger following, establish your brand, and gain authority online. So, what’s the first step to starting a podcast? Investing in…
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