When I first joined HubSpot’s blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was also often a…
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The world craves minimalism. So much so, that whichever aspect of our lives you look at – whether it is the lifestyles we lead, homes we live in, or the products we consume – minimalism is present in every facet. Even the smartphones in our pocket prove that minimalist design has more than caught on.…
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If you crank up a ton of blogs per week, you need to be as efficient as possible with your time. So, let’s say your writers send you a bunch of Word documents with images. How do you extract these images and transfer them to your post? Do you copy and paste the images from…
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What do real customers search for? It seems like a straightforward question, but once you start digging into research and data, things become muddled. A word or phrase might be searched for often, yet that fact alone doesn’t mean those are your customers. When you also factor in voice search and intent, it makes the…
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Google has launched a new tool designed to help marketers keep up with which products are in high demand amid the COVID-19 pandemic. The Rising Retail Categories tool marks the first time Google has provided this type of insight on the product categories people are currently searching for. Consumer interest is rapidly shifting from one…
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