With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling…
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Calculating ROI for SEO is one of the biggest struggles most SEO professionals face. SEO pros have the benefit of keyword volume data that provides insight into what people are interested in (data that other channels may not have). But being able to understand what the lift would be if you make changes for SEO…
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Reframe the Role of SEO in the Marketing Strategy The need for a deeper understanding of the client’s business is even more present. And points at new avenues that agencies should test and services they could diversify. “Agencies are trying to make a real effort to show how their services are working together. There’s this…
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WordPress Gutenberg 9.2 is here and it comes with a security fix and many improvements, bringing Gutenberg closer to being a fully developed way of creating web pages. Security Fix This security fix addresses a particularly nasty form of attack called a Regular Expression Denial of Service (ReDoS) attack. A ReDos attack causes a server…
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The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least when a…
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