Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From…
Details
Looking to build the right set of SEO resources for your company? On December 16, I moderated a Search Engine Journal webinar presented by Jimmy Page and Wes Flippo of Inseev Interactive. They shared a framework for establishing your ideal SEO resource stack and a supplemental perspective on resource allocation as planning gets underway for…
Details
Five search marketers contributed opinions on Google’s December 2020 Core Update. The observations offer interesting feedback on what may have happened. In my opinion, Google updates have increasingly been less about ranking factors and more about improving how queries and web pages are understood. Some have offered the opinion that Google is randomizing search results…
Details
Preface The first half of this post is a quick rundown of some of the standard ways in which your conversions could be going awry. The second half of this post — everything after “How to filter conversions with Tag Manager” is an advanced way of intelligently filtering conversions using Tag Manager and cookies. If…
Details
Welcome back to another week for the geeks. The last few weeks were a bit uneventful, but I did come up with a few that really are worth a read. As always, patents take some time to get into, but the more of them you read, the easier it gets. So, please do take some…
Details