LinkedIn published a report about how content engagement trends have shifted since the COVID-19 pandemic began. Companies have been forced to adapt their content plans to focus on the rapidly changing priorities of their audiences. Unsurprisingly, the number of posts mentioning COVID-19 are up – about 1 in 4 company posts mention coronavirus. That trend…
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Facebook continues to advance its video chat capabilities by introducing a Houseparty-like feature called Messenger Rooms. What makes Room unique, compared to regular Messenger video chats, is their spontaneous nature. “Spending time with each other should be spontaneous, not strained,” Facebook says in an announcement. Rooms can be created without users having to call each…
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A playbook published by Facebook details the most effective ways to use stories amid the coronavirus outbreak. The 8-page document aims to provide clarity at a time when businesses are uncertain how to best reach and serve their customers. Businesses have taken to using stories as a way to connect with people and add value…
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When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to…
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In an unusual update to search, Google is letting users know when the results they’re seeing are lower-than-average quality. When Google is not quite able to match a user’s query with relevant results, it will display the following message: “It looks like there aren’t any great matches for your search.” Google does its best to…
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