A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. Click on the whiteboard…
Details
Rumor has it that LinkedIn may be the up and coming advertising player this year. Sure, they’ve offered advertising services for years now, but up until recently, LinkedIn has really nailed down the craft of being an ad service provider and a social media network. What really helps set LinkedIn ads apart from other social…
Details
Digital marketers need to be strategic about marketing themselves. It’s easy to spend so much time focusing on your business that you don’t invest enough time on your personal brand. But don’t forget – you are a direct reflection on your brand. You represent your business, and for that reason, building your personal brand is…
Details
In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as “position zero” or “ranking #0.” One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1…
Details
LinkedIn provides a valuable opportunity to connect with business leaders, decision makers, and high-income earners. LinkedIn should definitely be a part of your business’ social media marketing mix. Discover five ways to use LinkedIn for business. 1. Use LinkedIn as a Networking Tool LinkedIn is an amazing networking tool. To take full advantage of LinkedIn’s…
Details