E-A-T has been a hot topic when it comes to on-site content. But why, how, and when should you consider concepts in E-A-T with link building efforts? Your site cannot have E-A-T without a link and brand mention profile. In the Search Quality Rater Guidelines, Google states that “sources of reputation” are “news articles, Wikipedia,…
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Re-imagining MozCon hasn’t been easy. I won’t lie — I’ll miss seeing so many of you in person, and, yes, I’ll miss the magic of the big stage. We’re working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred…
DetailsRe-imagining MozCon hasn’t been easy. I won’t lie — I’ll miss seeing so many of you in person, and, yes, I’ll miss the magic of the big stage. We’re working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred…
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Ah, the age-old debate. Should I bid on my brand terms or not? Why do I have to pay to get the traffic I earned?!?! Why are Google and Bing holding my brand hostage? These, along with a myriad of other questions around brand bidding, seem to pop up every few years. Rising CPCs, an…
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As of today, Facebook is changing the way news stories are ranked in its main feed with an algorithm update that prioritizes original reporting. In addition, Facebook’s algorithm will now demote news articles without “transparent authorship.” Facebook says both of these updates are based on user research and built with the help of feedback from…
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