Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns.…
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Without appropriate cogs in the wheel, it is indeed a tedious mission to steer the course of your business endeavour towards a prolific destination. Particularly, in the Fashion World, where the eco-system is more dynamic, one needs to be equipped with the right gear to sway across the obstacles of the market. Deploying an effective…
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It’s a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO.…
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On January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) … That same day, Google announced the release of a core update dubbed the January 2020 Core Update (in line with their recent naming conventions) ……
Details![The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]](https://econcero.com/wp-content/uploads/2020/02/1581334236_The-Dirty-Little-Featured-Snippet-Secret-Where-Humans-Rely-on.jpg "The Dirty Little Featured Snippet Secret: Where Humans Rely on")
I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast, have a featured snippet as a SERP feature. The project…
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