Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate…
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Back in 2007, freelancer writers like myself were paid crap per piece of website content. Due to the youthful tastes of search engines and digital content, algorithms were much simpler to conquer. The goal was the more content, the better. More content equals better rankings. Better rankings equal stronger profit. “The more content, the better”…
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Pinterest released an updated report on search trends with insight into what’s expected to be popular during the fall months of 2020. Search trends are identified based on which topics are currently seeing a spike in search volume compared to this time last year. Social media marketers can use this data to help guide their…
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Google rewrites meta descriptions for pages over 70% of the time, according to a recent study examining search results for 30,000 keywords. Portent analyzed mobile and desktop search results to find Google rewrites meta descriptions at a rate of 71% on mobile, and 68% on desktop. Based on the data, it’s reasonable to deduct that…
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Twitter says nudging users to read articles before retweeting them is working. Now, more users will be prompted to do so going forward. In June, Twitter began testing a feature which prompts users to reconsider retweeting links they haven’t clicked on. “Headlines don’t tell the full story,” the prompt begins. “You can read the full…
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