TikTok’s new trend report provides insight into the types of content likely to generate the most engagement in 2021. Knowing which topics are resonating with TikTok users can help marketers stay ahead on the platform and connect with more consumers. TikTok analyzed a year’s worth of performance data to identify which categories grew the most…
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Today’s Ask An SEO question comes from Sussana in Guatemala. Sussana asks: “What is the best way to write a proper meta description for store locations? Should they contain the store’s phone number?” Thanks for the great question, Sussana! There is no one right way to write a meta description for a store location, but…
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YouTube is launching the Shorts Report, a biweekly resource for creators with information about product updates, video inspiration, and content creation tips. YouTube Shorts refers to the 60-second vertical video format introduced last September which has drawn early comparisons to TikTok. Shorts are displayed in a home page carousel where users can tap through similar…
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Add value to SEO reports with storytelling Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. While SEO reports are crucial in many ways, they are usually reduced to boilerplate PDF templates sent to clients each month…
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Microsoft Bing’s large-scale multilingual spelling correction models, collectively called Speller100, are rolling out worldwide with high precision and high recall in 100-plus languages. Bing says about 15% of queries submitted by users have misspellings, which can lead to incorrect answers and suboptimal search results. To address this issue, Bing has built what it says is…
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