Facebook’s organic reach has declined. By a lot. The average organic reach versus page likes is a whopping 5.17%, meaning only about 5% of your fans are actually seeing the content you’re sharing on Facebook organically. Facebook is still one of the top social media networks for brands to be on, though. Regardless of what…
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Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it’s integral that we’re aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works,…
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Want to stay ahead of the curve? That’s where Google Ads Keyword Forecast tool comes in. Here’s a rundown of this tool and how to use it to your advantage. Plus, I’ll cover how to integrate the Keyword Forecast tool into a holistic paid media and SEO mix. What Is the Google Ads Keyword Forecast…
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Ever decide to order a hot cheesy pizza right in the middle of doing the dishes? If so, would you rather: Stop what you’re doing, dry your hands, pick up your phone, and type “Dominos delivery?” Lean over your shoulder and say “Dominos delivery” to your Google Home device? Of course, #2 is easier, faster,…
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Search ad spending is seeing an estimated 5.9% growth in 2020, according to a new forecast from eMarketer. This estimate is revised from eMarketer’s forecast earlier in the year where it anticipated a drop in search spending due to the travel industry coming to a halt. As the year goes on it turns out search…
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