Social media. It’s entertaining, controversial, and widespread. It’s an undeniable part of the modern lifestyle. But social media isn’t only about fascinating vacation photos, late-night chats with your BFFL, and funny GIFs. It’s also a huge business platform. With 3.8 billion users, it’s the perfect place to reach out to your prospects and audience. That…
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Google is involved in a lawsuit that has the potential to result in the company revealing its long-guarded algorithm secrets. As part of the lawsuit, Google has been given an ultimatum by UK courts to either withdraw evidence to its defence or disclose the details of its search algorithm. Not only would Google have to…
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If you manage or direct SEO, PPC, content marketing, or social media marketing for an organization in the travel industry, then you already know how hard hotels, airlines, cruise lines, tourism destinations, and online travel agencies (OTAs) have been hit by the coronavirus pandemic. Bad news travels fast. To stay on top of the outbreak’s…
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Changes to Google’s image search results over the years, and current best practices, are discussed in a newly uploaded presentation. The presentation was given by Francois Spies, Product Manager for Google Images, at Google’s Webmaster Conference in November. Google just published a batch of videos from the conference so, for most people, this is their…
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On this week’s episode of Marketing O’Clock, hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld dive deep into the latest digital marketing news, their distaste for April Fools’ Day, and the national puzzle shortage. Catch up on these top stories: Microsoft Advertising gets a facelift The new interface is slowly rolling out to all…
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