Trying to squeeze into a competitive market – let alone trying to rise above larger, more established competitors – isn’t easy. Chances are the businesses currently dominating your market know a thing or two about search engine optimization (SEO), marketing in general, and the essentials of reputation management. So, simply having a basic knowledge of…
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The use of headings for ranking better on search engines has a long history. It’s one of the earliest known Google ranking factors. Because search engines algorithms evolve, it’s important to understand how why headings remain important and how to use them for modern search engines. This article links to research papers, patents and statements…
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There is one key difference between using many words in anchor text compared to using fewer words, according to Google’s John Mueller. The topic of anchor text is discussed in the latest SEO office-hours live stream (formerly Webmaster Central office-hours) from November 27. Specifically, Meuller addresses the following question: “Do you treat anchor text that…
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Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we’re going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations…
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Working in different verticals will quickly teach you something about cost per click: it varies wildly. A CPC for a pair of sneakers will be in a totally different ballpark than searches for exterminator services, for example. In general, if what’s being advertised doesn’t cost much, the average CPC is lower. It’s really a function…
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