Google has launched a new tool designed to help marketers keep up with which products are in high demand amid the COVID-19 pandemic. The Rising Retail Categories tool marks the first time Google has provided this type of insight on the product categories people are currently searching for. Consumer interest is rapidly shifting from one…
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Do you ever hear link building terms casually thrown around and wonder what they actually mean? If so, this post is for you. Here’s an alphabetical list of link building terms you should know. A Anchor Text This is the text inside of the anchor element and the keyword(s) that you click on in order…
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Smart keyword research forms the basis of all successful SEO. In today’s Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Bonus: Be sure not to miss Cyrus’s upcoming webinar, Build a Winning Keyword Strategy: Start-to-Finish on May 21, 2020 at 10am…
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Podcast: Download Subscribe: Apple Podcasts | Android | “That’s always my goal – to try and improve the user experience. It’s one of those things that never has an end to it because the way that people even interact with what you’re offering them changes as our culture and technology change. So it’s a constant.…
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The poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Then the public health emergency unexpectedly arose, and we decided to pause in our…
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