As paid search marketers, we have something of a love affair with data. PPC has gotten more expensive as the years have passed, so it’s become even more imperative to understand where every cent is going and whether or it’s producing sales. Or at least, that’s what we tell ourselves. I’ve analyzed PPC accounts of…
Details
Facebook rolled out a new design their interface. Facebook users reacted with not only displeasure, but actual hate. These are the reasons why so many are threatening to quit Facebook. What may be contributing to the hate is that Facebook announced the change becomes permanent on September 1, 2020. Users Hate New Facebook Interface A…
Details
An epic 404 page likely isn’t going to win your business any awards. I get it. But it shows that you care about your customers. A great 404 page can be a smart way to show off your brand’s personality. But is it worth it to invest in a fancy 404 page? It can be.…
Details
Google’s Search Relations team says most sites don’t need to worry about crawl budget in the latest episode of the Search Off the Record podcast. Gary Illyes of Google discussed the topic in length, saying the team has been pushing back on their previous messaging, and adding that a ‘substantial segment’ does have to care…
Details
Agile Planning Acceleration Digital transformation has been pushed at the forefront of many businesses, as online consumption spiked out of necessity. Because of this, business operations had to embrace agile planning, going from monthly cycles to even weekly cycles, as Wilsdon pointed out during a Circle meeting. This is probably another trend that is here…
Details