Google‘s latest ‘Search for Beginners’ video is a crash course on how to create effective snippets for search results. Given that the information is geared toward beginners, what’s covered in the video may already be known to experienced SEOs. If you’re new to SEO, or want to refresh your knowledge of search snippets, here is…
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President Donald Trump erroneously stated in an emergency address that Google is building a coronavirus testing website. Trump said 1,700 Google engineers are working on a coronavirus screening site that could be launched as early as this Sunday. #coronavirus chart pic.twitter.com/d9yR7lAl7C — Howard Mortman (@HowardMortman) March 13, 2020 On the contrary – not only is…
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We’ve all been there. You’re the SEO on point for a project, and you’re also the one tasked with getting great content written well and quickly. And if you don’t have an expert at your disposal, great content can seem out of reach. It doesn’t have to be. In today’s Whiteboard Friday, Russ Jones arms you…
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YouTube is rolling out an update to its mobile app on iOS and Android which replaces one of its most frequently visited sections. As of today, the ‘Trending’ tab is being replaced with a more robust ‘Explore’ tab. “… with Explore, you not only have access to Trending videos, but also to destination pages for…
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We all know that content is king. However, we also know that what is considered great content is constantly evolving – especially as users begin to search for and digest content differently. Content and marketing trends change, and so must our content creation tactics. Otherwise, we can kiss our chances of staying relevant and top-of-mind…
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