Google’s Index Coverage report is absolutely fantastic because it gives SEOs clearer insights into Google’s crawling and indexing decisions. Since its roll-out, we use it almost daily at Go Fish Digital to diagnose technical issues at scale for our clients. Within the report, there are many different “statuses” that provide webmasters with information about how…
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As an alternative to setting up Google Ads conversion tracking, you can import conversions from Google Analytics, such as goals or transactions, and then use it for optimization of your Google Ads campaigns. It is not a new feature, and its use by advertisers is a common practice. It became even more popular recently, as…
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Guess what? Podcast content is now part of Google’s SEO indexing. That’s the good news. The bad news is if you don’t have a podcast, you’ll miss out on a huge opportunity to gain a larger following, establish your brand, and gain authority online. So, what’s the first step to starting a podcast? Investing in…
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Unnatural links can fall into one of two camps. There are the unnatural links you know search engines despise: blog comments, PBNs, link schemes, link exchanges, injected links, the list goes on. These are the types of obvious bad links that can result in you getting a Google manual action. Then there are the unnatural…
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Tune in to Marketing O’Clock, hosted by Jess Budde, Mark Saltarelli, and Christine “Shep” Zirnheld. This week, the spread of stories seems to be neverending as both Twitter and LinkedIn create their own versions of this capability. Plus, YouTube has a slew of new features but they can’t stop us from using on-air clickbait to…
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