Content is power. It comes in countless forms, and each of those forms can be pivoted into countless permutations. Think your about page has to be text? Think again. The world of media is at your fingertips: video, images, audio, and even GIFs. They’re each engaging on their own, but, use them in combination and…
Details
You’re ready to publish a white paper, but a debate about how to cite your sources has brought the approval process to a halt. You spend an absurd amount of time adding Oxford commas to the drafts you get from your freelancers. An internal subject matter expert submits a blog that’s uptight and hard to…
Details
Results of a recent study show nearly half of listings on the first page of search results are made up of links to Google products. Those numbers create some concern that Google is favoring its own services, and ranking them ahead of competitors in many cases. When looking at just the top 15% of a…
Details
Google’s search engine results pages (SERPs) have evolved dramatically over the years. Organic search results are increasingly being eaten up by PPC ads, the Knowledge Graph, People also ask boxes, and other SERP features. Introduced in 2014, featured snippets quickly became a signal of new hope for many SEO pros looking to dominate “position zero.”…
Details
We’re bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold…
Details