Google’s Martin Splitt cautions site owners about the challenges that come with using JavaScript content rendered by third-parties, such as blog comment sections. This subject came up during the August 3rd episode of Google’s Search Off The Record podcast, which also features John Mueller and Gary Illyes of the Search Relations team. Problems With Third…
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Want to rank well in search results today? Then you need to optimize your website. But what really matters today? In the good old days (circa 2009), Google reportedly used about 200 ranking factors to determine the SERPs. A lot has changed in the past 10+ years. But one thing that hasn’t? You don’t need to…
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How do you continue to deliver amazing results with limited time and resources? Writing quality content that educates and persuades is still a surefire way to achieve your traffic and conversion goals. But the process is an arduous, manual job that doesn’t scale. Fortunately, the latest advances in Natural Language Understanding and Generation offer some…
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Content is power. It comes in countless forms, and each of those forms can be pivoted into countless permutations. Think your about page has to be text? Think again. The world of media is at your fingertips: video, images, audio, and even GIFs. They’re each engaging on their own, but, use them in combination and…
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You’re ready to publish a white paper, but a debate about how to cite your sources has brought the approval process to a halt. You spend an absurd amount of time adding Oxford commas to the drafts you get from your freelancers. An internal subject matter expert submits a blog that’s uptight and hard to…
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