I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas, which, frankly, is an…
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Where do you go when you need to find the best Italian restaurant in your city? Or the trendiest salon in the town you’re visiting? If your answer is Google, you’re right. But there’s another site you can go to find “the best local businesses in your area.” A site that helps you choose one…
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Google released a Covid-19 Marketing Playbook. It’s designed to give businesses a framework for creating a marketing strategy during the pandemic. The strategy is based on Google’s observations on how businesses are dealing with the swiftly changing business environment. Three Paths To Economic Recovery According to Google, there are three paths toward economic recovery: Respond…
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LinkedIn published a report about how content engagement trends have shifted since the COVID-19 pandemic began. Companies have been forced to adapt their content plans to focus on the rapidly changing priorities of their audiences. Unsurprisingly, the number of posts mentioning COVID-19 are up – about 1 in 4 company posts mention coronavirus. That trend…
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Facebook continues to advance its video chat capabilities by introducing a Houseparty-like feature called Messenger Rooms. What makes Room unique, compared to regular Messenger video chats, is their spontaneous nature. “Spending time with each other should be spontaneous, not strained,” Facebook says in an announcement. Rooms can be created without users having to call each…
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