A playbook published by Facebook details the most effective ways to use stories amid the coronavirus outbreak. The 8-page document aims to provide clarity at a time when businesses are uncertain how to best reach and serve their customers. Businesses have taken to using stories as a way to connect with people and add value…
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When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to…
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In an unusual update to search, Google is letting users know when the results they’re seeing are lower-than-average quality. When Google is not quite able to match a user’s query with relevant results, it will display the following message: “It looks like there aren’t any great matches for your search.” Google does its best to…
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A study of over a million review site transactions and a survey of over 12,000 consumers may show that licensing credentials matter less than ratings and reviews. Thus, it may not be enough to be The Best when customer satisfaction expressed through ratings and reviews matter most to consumers. This may have implications for how…
Details![Announcing: The Keyword Research Master Guide [New for 2020]](https://econcero.com/wp-content/uploads/2020/04/1587634873_Announcing-The-Keyword-Research-Master-Guide-New-for-2020.jpg "Announcing: The Keyword Research Master Guide [New for 2020]")
Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your…
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