Cloudflare announced a new service that dramatically speeds up any WordPress website with improvements of up to 72% in Time to First Byte. Cloudflare is offering users of WordPress.com hosting the new service for free. Anyone not hosted there can sign up for as little as $5 per month. Sites on modest shared hosts can…
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PPC is often thought of as a lower-funnel channel, used to “close the sale” after a prospect has been warmed up with content elsewhere. But PPC can fit anywhere in the buyer journey, especially with B2B customers. How B2B Differs From B2C First, and maybe most obvious, B2B products and services are rarely bought online.…
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Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it’s important to set yourself up for success when it comes…
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The number of SaaS companies grew from 150 in 2011 to 8,000 in 2020 – a 5,000% growth, according to Scott Brinker’s annual Martech 5000 analysis. It’s getting crowded and competitive. As a result, basic SEO tactics don’t cut it. I compiled three of my favorite advanced SaaS SEO strategies in this article, some of…
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Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops. Instagram Shops is a feature launched back in may that allows businesses to set up an online storefront for free. Payments are facilitated through a number of e-commerce partners, but transactions can be completed…
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