There is no single formula for a perfect landing page. Each one is unique, and while best practices help to focus the creation process, the right approach will – and should – always depend on six things: the who, the what, the where, the when, the why, and the how. Essentially: Who is the audience?…
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We’ve all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on…
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My MozCon presentation was a short film created by the iPullRank team. I’m not going to spoil it because I’d rather you watched it, but the movie is one part “Batman: The Animated Series” and one part “Mr. Robot” presented in a mixed-media format. If you haven’t seen it, we’ve just released a Director’s Cut…
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Snap had a nice 17% revenue bump in Q2, fueled by the stay-at-home orders during the Covid-19 outbreak. Despite this, they are tempering expectations for continued growth in Q3. Their caution is something that is likely to be reflected across all platforms as the Coronavirus drags on. Snap’s Declining Uptick Snap was already showing growth…
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Image credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had…
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