Pinterest is introducing a new ranking model to its home feed in an effort to surface certain types of content more often. Traditionally, Pinterest ranks content in the home feed using a click-through prediction model. Pins that a user is most likely to click on, as determined by past activity, are prioritized in their home…
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Heatmaps have been a mainstay of the digital marketing scene for a while now. They’re an essential tool for helping marketers understand how users interact with a website. Use them to learn what kinds of images best capture your audience’s attention or if they’re having trouble navigating your website. In this post, you’ll learn some…
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It’s no secret COVID-19 has left companies, advertisers, and products scrambling to make consumers feel connected in a time when they’re staying apart. Google has announced features that dovetail well during a time when advertisers looking for something different than the same old ad formats. The new features aim to bring external products and purchase…
Details![Google's Rich Results Test out of Beta & This Week's Digital Marketing News [PODCAST]](https://econcero.com/wp-content/uploads/2020/07/Googles-Rich-Results-Test-out-of-Beta-This-Weeks.png "Google’s Rich Results Test out of Beta & This Week’s")
Tune in to the latest episode of Marketing O’Clock to hear Jess Budde, Greg Finn, and Christine “Shep” Zirnheld cover the SEO, PPC, and social media marketing news of the week. Or, check us out on YouTube to experience our eye rolls first hand as we cover these top stories. Google’s Rich Results Test out…
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It’s an incredibly difficult time for travel businesses with the industry being one of the worst-hit from the coronavirus pandemic. However, there are shoots of recovery starting to show. Many businesses are starting to move their focus back to marketing so they can be ahead of the curve when more widescale travel is possible once…
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