While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US…
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If you keep updated on the latest in SEO, you may be aware of Google’s mobile-first initiatives. Dubbed “mobilegeddon” when it first became known in 2015, transitioning client sites to full mobile experiences has become a priority for SEOs everywhere. Optimizing for mobile is more than just design. It’s an entire discipline designed to create…
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In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically. If you’ve dabbled in it, you’re one of those who might have begun creating content and posting regularly on your blog. Soon enough, you may begin noticing a few changes. People are starting to engage…
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Pagination is the common and useful way to order category pages that contain links to articles or product pages. Pagination is a good thing. But in some situations it can lead to an excessively deep category archive which can impact indexing and ranking. Pagination Pagination in this context relates to linking a topic category archive…
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If you’re a beginner at web design, the number of popular web design tools and software can be a bit daunting. If you just need a quick and easy website, you might just feel like hiring a web designer and letting them handle it. However, it’s essential to know the basic pros and cons of…
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