LinkedIn has announced much-anticipated targeting for its ads: engagement retargeting options. This new functionality allows advertisers to create retargeting audiences of users who have Video Ads or interacted with Lead Gen Forms. It will be rolling out into accounts over the next month. Why Engagement Retargeting Was Needed for LinkedIn One of the harder parts…
Even though today Google understands us better than ever before (that goes for every day, by the way), creating content that ranks is about much more than just writing a good copy. Sure, you still need to write a good copy. Plus do your keyword and competitor research, and optimize the HTML tags, and use…
Search and social platforms have had a lot to contend with when it comes to COVID-19. From struggling monetization to constantly evolving ad policies, and blatantly false information slipping through the cracks in approval, adapting quickly has been the name of the game. There is another side of Google’s advertising web that had been somewhat…
The time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of those of us who benefit from racist policies at the expense…
In a Google Webmaster Central hangout, Google’s John Mueller answered whether it was worth spending time creating author pages. Mueller downplayed the importance of author pages for ranking. He said that you can’t say author pages really matter. Then he explained where it can matter. Author Pages on News Sites and YMYL Some people believe…
