We all know that content is king. However, we also know that what is considered great content is constantly evolving – especially as users begin to search for and digest content differently. Content and marketing trends change, and so must our content creation tactics. Otherwise, we can kiss our chances of staying relevant and top-of-mind…
Twitter is providing guidance to businesses on how to best tweet about coronavirus as the situation becomes more serious with each passing day. The company prefaces its advice by stating “this is not a marketing opportunity to capitalize on.” To that end, businesses are advised not to opportunistically link themselves to a health scare. Currently,…
For a while now, I’ve been disappointed with the People Also Ask (PAAs) feature in Google’s search results. My disappointment is not due to the vast amount of space they take up on the SERPs (that’s another post entirely), but more that the quality is never where I expect it to be. Google has been…
Reddit is launching a new ad unit which is familiar to anyone who’s seen Twitter’s takeover ads in the ‘trending’ section. The aptly-named Trending Takeover ad offers brands the opportunity to be prominently displayed in Reddit’s ‘Popular’ feed. Reddit says its Search tab and Popular feed are the two most commonly visited sections: “Reddit is…
Google Ads is rolling out new options for portfolio bid strategies, making them compatible with more types of smart bidding. A Portfolio bid strategy can help advertisers optimize performance across multiple campaigns. It’s an automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. Up until today, portfolio bid strategies have been…
