A few decades ago, everyone used to go shopping malls on weekend to purchase different apparel they want to purchase but that was not an easy task for any marketer as it would always depend on the look and feel and what is being shown to the consumers in a limited time to make them visit your store.
The picture above is an example of the clear witness that how the showroom in a square window grabbed the attention of the women and if the women start noticing the cloth for more than 10 sec, you have won the first war of making her come to your showroom and enquire about the further stuff such as cost, whether the product is new or old. The showroom also targeted women and not men because it is always assumed that women are always attracted towards new products which would be a fashion symbol and unique to them if they wear for any occasion.
The above again is an example of window shopping but in a negative manner as they have occupied every space and there is less clarity of what is brand and showroom is all about making them face problem in the future in retaining the new customers who are seeing their showroom.
Now coming to the point that how much important are Facebook Ads for new audience and what would be its impact on the company.
Well out of all Facebook Ads, the above ad would be considered as one of the best creative Ads where it’s just not giving the information but also creating anxiety amongst the new audience to click the ads and visit the website. The Ads have completely utilized the ratio of 90:10 which consists of 90% picture and 10% text and providing relevant information required to the customer.
In the above Ad, they were trying to be creative but it all ruined the concept they wanted to propose as the picture is not clear and it has a shadow which is again wasting the ad’s concept and the text is also confusing to most of the audience. You invest millions on creating the brand and one ad like this would destroy the marketing spend at once, so Facebook ads are one of the utmost important assets for any organization to be in the market and acquire new customers.
Facebook Ads are very important for any organization as it creates an image for the Brand from the first moment itself and if you are not able to portrait your message in a more convenient manner, it would hamper your brand.
eConcero stands ahead of the competitors in planning the best Ad strategies for the clients that ultimately result in not only creating the awareness of the brand but also building the online brand presence too by leveraging the online marketing tools such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and much more beyond the static Market Research procedures & approach.
Image Sources: Google