Do you have a strong customer base but still finding it difficult to reach your sales targets?
Do you know that your customers might not be able to find your e-commerce site even though you have the product that they are looking for?
Yes! With more number of e commerce stores emerging every day in the market conversions on your website can become critical. Your websites visibility and popularity can be improved by following these simple steps.
We present you the 5 different methods to optimize your e commerce online store and how you can improve your sites rankings on popular search engines like Google, Bing, Yahoo,etc.
Search Engine Optimization:
It is getting your websites rank higher in the search engine results. When a user types a word on a search engine, based on the internal algorithms a list of web pages related to the search are presented to the user. They are all ranked in such a way that the most important results appear at the top of the page.
The high-impact pages are the most visited pages on any particular website. They are the ones that attract organic traffic and stimulate more engagement from your users. These high-impact pages can be homepage, products page, trending pages and blog posts. The more pleasing are the impact pages to the algorithm, the more possibility of it being on top of the web search.
Below are the best methods to achieve this ecommerce seo target.
List your target keywords. You need to insert those keywords on your high-impact pages which are most common words that your target audience use.
How find the best keywords for you?
1. Use keyword tools:
Use popular Keyword tools to find out which keywords you should be using for product description on your high-impact pages.
2. Keep a track of your competitors work:
Occasionally checking on your competitors can go a long way in helping you with your seo strategy. You can get a picture on how you can be different from your competitors.
3. Using long-tail keywords:
Long-tail keywords are a combination of at least three words. Most users don’t just use a single word when searching for something, they use these combinations to search for a particular product. These keywords are more oriented and product specific.
4. Use Search Friendly Urls:
Use URLs that are simple and easily readable by both humans and search engines. Avoid symbols, numbers, and characters and also combinations of them.
Internal links can be used to link that point to other pages on your website. This step is an important part of e-commerce on page seo. They help search engine algorithms to check your site, page by page.
How to Use Internal Linking?
1. Link common categories:
Sometimes, many of your products share a common theme. In such cases, cross-linking is the best option. For example, if you have products for Tooth brushes, try to add a link for pastes or mouth washes. These items fall under Health and Hygiene.
2. Link high priority pages:
Link your websites main categories of products/services. For example, if you have a blog post that has generated a lot of traffic, then make sure you have links on that page that divert to your best product or category pages on your site.
3. Link related products:
This should be part of your e commerce marketing strategy. Add an extra section that’s visible to the users which recommends related products to your customers. Along with generating backlinks and increasing traffic it in turn boosts your sales.
The most important aspect about owning an ecommerce website is respecting your customers interests first. So make your website a user-friendly one. You don’t want your customers to leave your website the minute they land on your page.
How to improve Usability?
1)Organize your website’s structure:
Your web site’s navigation should be easy and hassle free. Your customers should be able to navigate from one page to another with ease. Take heed of your target customers language. Place your search bar in a place that’s visible on the webpage.
Enable search suggestion and error corrections on your search bar. Optimize your homepage and also place your contact details usually at the top of the page so that customers can easily reach you.
2) Optimize for Mobile Users:
The statistics done by data experts show that about 70-90 percent of consumers prefer push notifications from their e commerce app in their mobiles. They also do most of their shopping with the same mobile phones. This shows that you need to make your website compatible on all devices and also make it more responsive.
Content is a important part of your success when you own an e commerce website. It helps you keep your website fresh, generate back links, controls bounce rate, improve conversion rate and there by up its brand image.
How to Prioritize Content:
1) Handpick Keywords:
The keywords are most vital factors when it comes to your content optimization. Pick only the most relevant ones and use them whenever possible on the website.
2) Rich content:
Post high-quality content regularly. You can write blogs on various topics such as how-to posts, ideas, facts, list posts, Best products and posts that are related to trending topics.
Make sure that the content you publish is engaging, informative and original. Add comments section which can help your users to understand the products much faster.
Create catchy but SEO-friendly titles and rich snippets for your blog posts. Add a share button for spreading useful information about the products and services.
Site Design and User Experience:
One of the most important aspects is page load speed and the overall site structure. A slow loading site is as good as lost revenue. As simple as that. Studies say that it only takes two seconds for any person to lose interest over a subject. For every second after that you will lose at least 10% of your users. In a span of 7 seconds all the users would disappear.
How to improve design and User experience?
Navigation is another important aspect for user experience. If your users are shopping online, it can be pretty disappointing if products don’t appear on time or if they don’t get loaded at the right page. So If they can’t find it, they can’t buy it. When designing your navigation on the website, you need to think from the users point of view and according to their expectations. For example few of the customers know exactly what they want, while others need suggestions. Your navigation design and websites interface makes it easy to find what they need.
No matter what kind of products you sell online, the bottom line is the profits that you make online determine your ecommerce success. There are many forums and tutorials on the Internet on how to be successful in running your online store.
However, this article provides you the blueprint of the whole topic. Utilizing the information given here can help you to keep your website updated and running and ensure you stay ahead in the competition.