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Market Research

The decisions you make are insight-driven.

The aim of market research is to remove subjective opinions when making business decisions.

Without research, business decisions are based at best on past consumer behavior and at worst on gut feel. The aim of market research is to remove subjective opinions when making business decisions. You may be thinking back to a time when the phrase “I like it or I don’t like it” was used to approve a new campaign idea or feature. Except you are not the consumer.

As a brand you are there to serve the audience. You are far more likely to be successful if you maintain that difference, and market research will help you to do that by ensuring the decisions you make are insight-driven.

We conduct both primary, secondary and integrated research for our clients, sometimes resorting to  exploratory and unconventional research methods, mixing both the research types based on client objective.


  • Manufacturing
  • Automobile
  • IT & Technology
  • FMCG/Consumer
  • Lifestyle & Fashion
  • Retail
  • Real Estate
  • Travel & Tourism
  • Utilities
  • Telecom
  • Healthcare & Wellness
  • Entertainment & Media

Research Areas

Competition Research

This allows you to assess your competitor’s strengths and weaknesses in the marketplace, providing you with the fuel to drive a competitive advantage. Whether you’re just getting started, moving into a new market, or doing a health check of your business, a competitive analysis will be invaluable.

Primary + Secondary + Social Media Audit

Campaign Effectiveness

Successful campaign effectiveness research can help you sell more and reduce customer acquisition costs.

Quantitative Research

This can be conducted to provide a picture of how your target market views advertising and address weaknesses in the advertising campaign

Customer Insights Research

Key Inputs for Marketing plan&Marketingmix: Consumer insights research does more than tell you about who your customers are and what they do. It reveals why customers behave in certain ways and helps you leverage that to meet your business goals.

  • Purchase Habits
  • Interests, hobbies& passions
  • Personal and professional information
  • How they consume media and advertising

Customer Segmentation Research

Divide markets or customers into smaller groups or personas with similar characteristics to enable targeted marketing. The more you understand each specific persona, the easier it is to focus on delivering personalized marketing, build loyal relations, price products effectively, and forecast how new products and services will perform in each segment

(A study on Demographics, Geography, Psychographics, Behaviour in detail as a result of CSR)

Market Validation

The assessment of customer interest and growth opportunities for any product /service . Test, Validate, and then INVEST!

Are you attracting ‘paying’ customers?

  • Validation of market need-Custom Surveys to target groups. Scientific questionnaires.
  • Validation of a Business need- Prototype/Beta Launch stage study.

Preferred vendor status

Let’s collaborate

Got a project?

We love to solve marketing challenges. If you would like to work with a team who can work with you on objective goals and solutions, you are at the right place! We are excited to know more about your vision and how we can enable your goals. Leave us details and we will reach you out.