Festive advertising has typically been a marketing tact from top most brands to small businesses focusing on discounts or freebies to trigger a sale. According to Reports, nearly 40% of online deals are generated in the last three months of the year i.e. October, November and December.
The festive season is predicted to have been contributed more than 25% of overall advertising promotions in 2019. The ad spends include marketing and advertising promotions on festive offers and discounts across television, print, outdoor, radio and digital media platforms.
The festival season is a very critical period for most advertisers in all categories within the country. Brands will not take the risk of cutting their media budgets. Therefore, they’re expected to spend huge money to charm shoppers.
Advertising growth is going to be driven by both new-age digital organizations like Amazon and Flipkart as well as traditional advertisers such as Fast Moving Consumer Goods (FMCG) companies, automobile firms, jewelry manufacturers and retailers.
So, let’s discuss some of the top Marketing & Advertising tactics to drive season sale.
This one might sound obvious, but it’s easy to overlook whether your ads are making use of ad extensions when you’re trying to launch and manage several concurrent holiday campaigns.
Digital advertising is not expensive as traditional advertising (newspapers, radio, hoardings, etc.). Budget can be spent astutely by running test ads with a negligible budget initially. Depending on the response increase your budget to its best (according to the requirement) and increase the business awareness as well.
Just like display ads, content promotions should be comprised of self-gifting rhetoric, information on discounts & sales and language reflective of the various holidays. Content promotion platforms include either Google AdWords or other paid search ads. The greatest advantage of online advertising is the ability to target a very specific segment of people.
Be Creative on Social Media
Social media and Website is where your clients and accomplices first find and know you.
- Keep your online presence especially social media updated and artistic.
- A simple seasons’ greeting post can also make a lot of difference to your followers.
- Run contests to enhance engagement and to interact with the audience directly.
- Make testimonial videos and post them across the social media channels.
- Testimonial videos include your customer’s or partner’s experience.
Leverage the Power of Ad Automation
Ad automation can be remarkably powerful for time-sensitive campaigns like holiday promotions by managing it simply & firmly from the beginning. AdWords offer a good range of tools to help in the automation of holiday campaigns, enabling to commence, pause and resume campaigns depending on the timing and scheduling preferences.
Create a Sense of Urgency on the Sale through Landing Pages
Sense of urgency on the sale through landing pages is a highly effective way to push hesitant prospects over the line and convert. Time sensitive offers with the help of Countdown timers on landing pages. Others include banners promoting specific offers such as free shipping and discounts on the sale through landing pages.
Online & Offline Community Markets
Community marketing is a very prominent part of digital marketing. Earlier offline communities were set up in the form of flea markets, exhibitions, town hall markets and so on. Today, all these communities have settled down online as well. Facebook, Instagram, Pinterest have people from varying backgrounds and countries grouping up to form a common interest community.
Do Your Keyword Research
One way to do this is by using Google Keyword Planner and other similar online marketing tools to identify new keywords that can breathe life into your holiday campaigns.
Around the holidays, usage of promotional keywords sees dramatic growth. Long tail keywords that rely on terms like “sale”, “discount”, “offer”, “coupon”, “cheap” and “deal” spike.
Use Video Ads to Promote Holiday Specials
Video is a big deal in marketing lately making it the ideal accomplice to your holiday campaigns. In fact, 51% of marketing professionals say that video content generates a better ROI over the other sort of content.
By 2022, video traffic is expected to make up 82% of all internet traffic. Videos are popular with consumers because they give your audience a more personal relationship with the brand.
Offer Samples & Discounts
Discounts and sales during festive season are marketer’s favorite strategies during festivals. E-commerce businesses make the most of these: Big Festive Sales, Festive Dhamaka, etc. is introduced in order to gain more footfall.
Keep a keen eye on search trends
Depending on the industry, audience, goals and even the size of the company, it’s essential to identify and watch out for search trends. Google Trends can be a beneficial tool to help highlight the broader search habits over a given time frame.
Whatever the tools, it’s important to use a variety of tools together to track the customers’ behavior, any correlations among a specific audience and performance.
Competition is on an all-time rise with multiple businesses offering similar products with enhanced price, quality or feature. In such scenarios, festivals are a hot season for marketers to push their products forward. The companies that use social media strategies for driving holiday sales are capable of producing more deals and revenue for their business.
The effect of holiday season on sales is very high. Retailers stand to benefit substantially from the holiday shopping season, so act on your holiday marketing strategy early. With relevance and the Correct planning, you’ll get a chance to make a little holiday magic. Brands spend quite a lot on ads in addition to driving sales, these ads create awareness and educate potential buyers about the company, their story and product offerings. So, make use of holiday season with different strategies mentioned above to flourish your business.