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Bake Mate: A Premium Confectionary Brand

International travel bills slashed by half. Conversion ratio boosted to 75%

Journey Analytics for Expanding Global Networks, Sales & Slashing Travel Spends

Task

Journey Analytics for Expanding Global Networks, Sales & Slashing Travel Spends for the FMCG Manufacturing Sector Client. Expanding their export base in the Global market by establishing a viable, online Distributor network globally.

  • Client

    Bake Mate

  • Services

    Scripted exclusive Digital marketing plans-region-specific and country wise

  • Results

    ratio boosted to 75%

The Story:

Bake Mate, a processed food company wanted our expertise to expand their export base in the global market by establishing a viable, online Distributor network globally.
They also wanted to bring down the international travel spends incurred in attending international Trade Fairs.
Using concerted digital marketing strategies, we-

  • Scripting a separate Digital marketing plan for each country for Bake Mate
  • Segmented and Profiled prospect persona
  • Leveraged the Right Social channels to reach the exact target audience chosen
  • Used only local languages to deliver messages
  • Used country-specific channels & search engines

Besting the ‘Bleed’

The spending in the FMCG manufacturing industry is usually quite inflated. We were able to keep the spends down substantially by buckling uptight and trusting journey analytics, persuasive content, technology, and execution to do the job.

We Pat Ourselves -on-the Back for

Establishing viable Global distributors & Sale channels in 13 countries with 75% conversion ratio from the leads generated.
We exceeded the Client expectations by cutting down the spends on international sales team travels and traditional marketing for the entire quarter.

Services

  • Scripted exclusive Digital marketing plans-region-specific and country wise
  • Segmented and Profiled prospect persona
  • Leveraged the Right social channels to reach the exact target audience chosen
  • Country- specific channels & search engines
  •  Localised content

Results

  • Conversion ratio boosted to 75%
  • Travel bills slashed by Half
  • Established Global distributors in 13 countries

Let’s collaborate

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