The client wanted us to best his target of 2 .5 K App downloads for the newly -launched game app for Beta & market validation. This was when the Pokémon Go game was soaring high in the Gaming stratosphere. We worked with client’s India team and NA teams for strategies, development wish list, content creation, audience engagement. We also Worked with team of Kevin Harrington, from Shark Series, stakeholder in the game. And launched local PR strategies, Identifying and maximising Gamers & Bloggers as influencers.
We further launched Monetisation strategies- integrated retailers and restaurants embedded into the game