Global Expansion, Market Penetration, New Customer Acquisition
54,241 FB followers from 10K in 24 months, 100 % ROI, Expanded to 5 Continents
Task
New customer acquisition, boost brand recall, last-line reach and engineer global expansion
The Story:
A hundred-year-old legacy Premium Jewellery family business wanted to boost brand recall, last-line reach and engineer global expansion to hike sales. The goal was to unequivocally establish the client’s presence digitally as a Premium Gold, Diamond, and Pearls Jewellery Brand, distinct from the other competing family jewellery brands.
New customer acquisition was the biggest challenge as the luxury segment is a highly competitive market at any given time. We worked around this roadblock by devising customer strategies based on solid market research to meet ROIs.
Using pinpointed customer digital strategies marked by data insights, we drove up global online sales and expansion both. And boosted sales month-on-month using specific advertising and Social Media strategies in a volatile, competitive market. We devise online & offline strategies to ensure we reach and impact right target audiences.
One of our offline strategies included devising the Syeraa Line of Jewellery plan & execution.
We single-handedly managed a highly successful PR & Media event in which the client partnered with SyeraaNarasimha Reddy movies to launch the new Syeraa Line of Jewellery Collection.
The jewellery worn by superstars Chiranjeevi and Nayantara in the movie ‘Syeraa’ was specially designed by our client.
This event was prominently covered by online, print, and television news through our efforts. The impact of the PR event and subsequent impact it drove to the Brand is of great value.
Task
New customer acquisition, boost brand recall, last-line reach and engineer global expansion to hike sales in a highly competitive luxury market.
And to unequivocally establish the client’s presence digitally as a Premium Gold, Diamond, and Pearls jewellery Brand, distinct from the other competing family jewellery brands.
How We Matched it
We strategized for offline and digital both.
Our pre-Covid Strategies
focussed on increasing footfalls to the showroom. Due to the high-price bucket size, this was a challenging task indeed!
How we achieved this is by understanding the clients-
- Sales
- Sales Cycles
- Inventory
- Defining and naming their jewelry collections.
Post-Covid Strategies
The objective here was to boost sales.
- We matched digital strategies with consumer behavior. We leveraged ‘Discover, Pull, Push & Acquire’ to net new clients and to retain old ones.
- Influencer Marketing
- Celebrity Endorsements
Offline Strategies
- Collaboration and ongoing PR
- Word-of-mouth (built via customer reviews)
Services
- Brand Consulting
- Market Research
- SM Marketing
- SEO
- Digital PR
- Event Management
- Media Management
- Influencer Marketing
- Content Creation
Results
- 100 % ROI on marketing spends
- Facilitating global expansion and establish positioning as a Premium Jeweller of repute across 5 Continents
- Facilitating 3x sales
Testimonials
Let’s collaborate
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