On May 4, Google announced that they were rolling out a new Core Update. By May 7, it appeared that the dust had mostly settled. Here’s an 11-day view from MozCast: We measured relatively high volatility from May 4-6, with a peak of 112.6° on May 5. Note that the 30-day average temperature prior to…
Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share. As such, and in light of what Mark Schaefer in 2014 properly called Content Shock, you better make sure it’s relatively unique and entertaining as well. Your content…
Instagram is testing pinned comments on posts as part of a larger effort to combat bullying on the platform. This feature allows users to highlight positive sentiments and, hopefully, encourage more of the same. Pinned comments will soon be rolled out as a test, which will make Instagram the first of the top social networks…
If you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? Would they have a clear idea of what the actual document might be about? If so, then congratulations! You just passed the Blank Sheet of Paper Test for…
Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator. What the Curbside Pickup Indicator Looks Like The feature is available for sellers who use local inventory ads on Google Shopping, and it appears in black letters above the product photo. Eligibility to Run The…
