There is one key difference between using many words in anchor text compared to using fewer words, according to Google’s John Mueller. The topic of anchor text is discussed in the latest SEO office-hours live stream (formerly Webmaster Central office-hours) from November 27. Specifically, Meuller addresses the following question: “Do you treat anchor text that…
Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we’re going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. Image link building is a delicate art. There are some distinct considerations…
Working in different verticals will quickly teach you something about cost per click: it varies wildly. A CPC for a pair of sneakers will be in a totally different ballpark than searches for exterminator services, for example. In general, if what’s being advertised doesn’t cost much, the average CPC is lower. It’s really a function…
The pandemic of 2020 has changed the lives of everyone. Were businesses and schools ready to meet the challenges for website accessibility compliance? Adapting to new ways to work remotely or go to school was not always effortless, especially for persons with disabilities. And meeting accessibility compliance historically took a back seat to just about…
According to a Spencer Stuart study, the average tenure for chief marketing officers at leading U.S. consumer brand companies is 41 months. The median tenure of CMOs at 100 of the most-advertised American brands is 30 months. So, if American CMOs want to keep their jobs for more than 2.5 to 3.5 years, then they…
