Want to stay ahead of the curve? That’s where Google Ads Keyword Forecast tool comes in. Here’s a rundown of this tool and how to use it to your advantage. Plus, I’ll cover how to integrate the Keyword Forecast tool into a holistic paid media and SEO mix. What Is the Google Ads Keyword Forecast…
Ever decide to order a hot cheesy pizza right in the middle of doing the dishes? If so, would you rather: Stop what you’re doing, dry your hands, pick up your phone, and type “Dominos delivery?” Lean over your shoulder and say “Dominos delivery” to your Google Home device? Of course, #2 is easier, faster,…
Search ad spending is seeing an estimated 5.9% growth in 2020, according to a new forecast from eMarketer. This estimate is revised from eMarketer’s forecast earlier in the year where it anticipated a drop in search spending due to the travel industry coming to a halt. As the year goes on it turns out search…
Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location data and reviews…
Are you tired of constantly defending your SEO budget to the C-suite? On November 4, I moderated a Search Engine Journal webinar presented by Andreas Dzumla, CEO and Co-founder, Longtail UX. He walked through a new approach to attributing your company’s revenue growth to your SEO efforts. Here’s a recap of the presentation. One of…
