Facebook Ads is easily one of my favorite platforms to run ads across the entire customer journey. There are so many targeting options and placements – the opportunities are endless. Done right, you can prospect, re-engage, and convert in a cost-efficient way. Here are 11 tips for driving more value with Facebook Ads. 1. Leverage…
Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to data visualization tools…
In SEO, sometimes we tend to focus on one aspect of optimization efforts more than others. Link building is especially often touted as the “single most important thing to optimize”. In fact, as Google’s John Mueller reminds us (once again), there is no single most important thing – no trick to pull cosmically high rankings…
If there’s one thing online marketing has, it’s a lot of acronyms! Three, in particular, are used a lot in media buying: In self-serve paid media platforms like Google Ads or Facebook Ads, most brands and advertisers think of things in terms of PPC, or pay per click: when a user clicks, the advertiser pays.…
One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of…
