Google has launched several initiatives to assist health organizations with making COVID-19 information more accessible in search results. These initiatives include the creation of a best practices guide for health websites, and a Google Search support group exclusively for health organizations. Best Practices for Health Websites In an effort to help health organizations improve…
This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding…
Google has updated Search Console with features that give site owners more control over their account preferences. Site owners now have the option to chose whether performance data for their Search Console property appears in search results. Also, Google has expanded Search Console’s email preferences with more choice over which types of emails to…
Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local…
What was your reaction the last time you saw a dropoff or upwards spike in organic traffic to your site? A common response among marketers is to quickly jump to the conclusion that Google’s algorithm is at fault. By jumping to this conclusion too quickly, you’ll end up not being able to replicate successes…
