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Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are back with another episode of Marketing O’Clock. They’ll cover the biggest digital marketing news of the week and, yes, they’re still talking about Google Ads limiting search query data. Plus, there’s a swarm of bees in Greg’s yard, but they’re nothing compared to the swarm…
We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your…
Google is investing in new efforts to ward off vandalism in search results and ensure information remains relevant and reliable. In addition, Google has provided details about measures already in place to get breaking news indexed many times faster than before. Here’s more of what was announced today in relation to improving information quality in…
Google’s Martin Splitt, and Lily Ray of Path Interactive, discuss the most common concerns SEOs have when it comes to creating website content. Together they bust myths about more content being better, what to do about underperforming content, whether word count is a ranking factor, and more. Here’s a quick recap of each question and…
Facebook has announced a new initiative around the number of ads that can be shown by Pages based on their size. This new enforcement on ad limits will begin rolling out in February of next year, and continue through the summer. Why Limit Volume? Facebook is stressing more ad volume doesn’t mean better performance. Adding…
