Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you’re likely to be asked for this work or you’re looking to hire someone for it, it’s a good idea to have a few rules of thumb. In this classic…
Site owners should not be so concerned about ranking well in Google that they lose sight of making content that’s useful to people. That’s the gist of a recent comment left by Google’s John Mueller in a Reddit thread about search rankings. The thread asks: “If I didn’t know what technical SEO was, but had…
A vulnerability was discovered in Google’s Site Kit WordPress plugin and subsequently patched. The vulnerability allows an attacker to escalate site privileges and attack a victims search visibility, alter site maps and more. Google Site Kit WordPress Plugin The vulnerability affects Site Kit by Google. Google Site Kit is a Google WordPress. Google Site Kit…
On May 4, Google announced that they were rolling out a new Core Update. By May 7, it appeared that the dust had mostly settled. Here’s an 11-day view from MozCast: We measured relatively high volatility from May 4-6, with a peak of 112.6° on May 5. Note that the 30-day average temperature prior to…
Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to read, like, and share. As such, and in light of what Mark Schaefer in 2014 properly called Content Shock, you better make sure it’s relatively unique and entertaining as well. Your content…
