As brands embrace the reality that paid search is a last-click platform, how will they achieve a true understanding of the customer’s journey? For her SEJ eSummit session, Susan Wenograd, Director of Paid Acquisition at Nextiva, shares how you can move beyond simply pushing for conversion and leverage what you know about your paid social users…
When we spend all our time and efforts creating a fantastic in-depth piece of content that is visually appealing and loved by our customers, prospects, and clients – why not receive some of Google’s love too and grow your qualified organic traffic? In many ways, the things that the Google algorithm favors are similar to…
Writing and publishing blog posts or articles on your own website is critical to generate qualified traffic. Publishing informational content on a website blog, resource section, or Content is everywhere today. It’s insanely competitive. Did you know that over 70 million blog posts are published monthly? If you’re going to gain any real traction, you…
![Twitter Allows Users to Limit Replies & This Week's Digital Marketing News [PODCAST]](https://econcero.com/wp-content/uploads/2020/08/Twitter-Allows-Users-to-Limit-Replies-This-Weeks-Digital-768x512.jpeg "Twitter Allows Users to Limit Replies & This Week’s Digital")
Greg Finn, Mark Saltarelli, and Christine “Shep” Zirnheld discuss Twitter’s new troll-proof conversation settings, bug out over Google’s temporary organic search shakeup, and travel to New Dehli to add our business cards to the Google search results. Limited Replies to Tweets Twitter is letting people choose who can reply to their Tweets with updated conversation…
Needless to say, we’re facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we’re left wondering where to focus our optimization efforts. Is desktop the most important?…
