If you crank up a ton of blogs per week, you need to be as efficient as possible with your time. So, let’s say your writers send you a bunch of Word documents with images. How do you extract these images and transfer them to your post? Do you copy and paste the images from…
What do real customers search for? It seems like a straightforward question, but once you start digging into research and data, things become muddled. A word or phrase might be searched for often, yet that fact alone doesn’t mean those are your customers. When you also factor in voice search and intent, it makes the…
Google has launched a new tool designed to help marketers keep up with which products are in high demand amid the COVID-19 pandemic. The Rising Retail Categories tool marks the first time Google has provided this type of insight on the product categories people are currently searching for. Consumer interest is rapidly shifting from one…
Do you ever hear link building terms casually thrown around and wonder what they actually mean? If so, this post is for you. Here’s an alphabetical list of link building terms you should know. A Anchor Text This is the text inside of the anchor element and the keyword(s) that you click on in order…
Smart keyword research forms the basis of all successful SEO. In today’s Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Bonus: Be sure not to miss Cyrus’s upcoming webinar, Build a Winning Keyword Strategy: Start-to-Finish on May 21, 2020 at 10am…
