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India’s Largest IT Event Organised by ESC (Ministry of Commerce)
Generation of 200 C-Level leads Globally in ‘21
Driving-up User Registrations for Ministry of Commerce’s Flagship IT Event for 4 years running.
Exceeded the Lead generation targets set by the client consistently over 4 consecutive years
Task
The client objective was driving up delegate participation across the globe and registration of Indian software & IT companies.
The Story:
Indiasoft is India’s Biggest and Shiniest B2B IT Expo. The Client objective was driving up delegate participation across the globe and registration of Indian software & IT companies.
How we cracked this ask was by -understanding and profiling the target audience persona and unleashing persuasive content on multiple SM channels like LinkedIn and Facebook.
Our 360 degree campaign planning & execution resulted in driving C suite leads & conversions, enterprise participation across global countries. To be specific, 60 +Countries.
We also maximised Influencer Strategies and leveraged data-driven deep insights to power lead generation.
Services
- Event marketing- SEO, SM marketing
- Devising content strategies using our data-deep insights and digital sagacity
- Brand Building
- Maximized Influencer strategies
- Leveraging data-driven deep insights to power lead generation
Results
- Generation of 100 % more C-Level leads globally – Besting the client ‘ask’ consistently over the 4 years
- Driving larger &mid size global IT companies participation, registrations & conversions over the client ask consistently over the 4 years too
- Enterprise participation across 60+ countries
Let’s collaborate
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