30 Days Challenge to Reduce Ad Spends&enhance lead gen
Using Branded Content SM Ads to slash Ad CPC rates and boosting Ratings and Conversions
Task
We executed metric-driven Google ads to catapulted Applied AI into the Top 10 AI –focussed institutes
The Story:
India’s leading e-Learning institute was facing the tough challenge of high Cost-per-click (CPC) rates and low conversions of its Google Ads when eConcero was roped in.
The client, a leading Artificial Intelligence institute in Hyderabad wanted pinpointed digital strategies to slash their Google Ad CPC rates, drive up conversions and save money in Ad Spends.
client ask
We were able to best the client ask using our digital marketing maturity. We executed metric-driven Google ads to catapulted Applied AI into the Top 10 AI –focussed institutes with
- Ad Conversion rates up by 140 %
- Click- through- rates up by 3.54%
- Clicks- to- website rates up by 222.74%
- Display impressions up by 24.79%
- And CPC reduced by 70%.
More importantly, we succeeded the ‘client ask’ in 30 days Flat!
The road was strewn by obstacles… this is how we bested them-
We were able to clear the AI-institute glut and brand Applied AI Course by leveraging data to fine-tune the delivery of the Google Ads to the absolutely Right target groups to bust the targets.
Services
We cleared the AI-institute glut and branded Applied AI Course by leveraging data to fine-tune the delivery of the Google Ads to the absolutely Right target groups to bust the targets.
Ad account audits, restructuring from scratch played a key role too.
Executed metric-driven Google ads using our digital marketing maturity.
Result
Ad Conversion Rates Boosted by 46 %
CPC Reduced by 70%
Catapulted Applied AI into the Top 10 AI institutes
Increased reach by 3,00,000
Added 82% new sessions on their site
Added10,000 new followers across SM channels with limited Ad spends
Boosted Ad Conversion rates by 46 %
Click- through- rates up by 3.54%
Clicks- to- website up by 222.74%
Display impressions up by 24.79%
CPC reduced by 70%.
Finished the entire task in 30 days Flat!
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