If you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often, before you build…
Often I find myself focusing on specific strategies to perform specific functions. How do I write compelling copy to rank on voice search? What structured data produces easy wins? Things like that. These important questions are often covered here on Search Engine Journal in very useful articles. But it’s important to not just understand what tactics…
Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort…
Google’s John Mueller recently advised an SEO not to manually create a sitemap for a large website, and offered more appropriate solutions. This exchange occurred in a Reddit thread on the r/SEO subreddit. An SEO was looking for advice on creating a sitemap for a website with over 2 million products. The thread states: “I…
There is an interesting twist in how we think about indexing – and that is rendering. When we think about ranking pages we generally think about indexing. This is to say, we generally think about the point in time when a search engine has: Discovered a page through sitemaps or crawling and has proceeded to…
