When was the last time you relaxed with a client? As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond. When I’m looking for ways to make life easier for a client, I sometimes reflect on…
Results of a national tech survey find that a relatively small percentage of people are aware Facebook owns Instagram. The Verge surveyed Americans to find out which big tech companies are the most trusted and which ones, if any, should be broken up. Within that data is a finding about Americans’ knowledge of who owns…
While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US…
If you keep updated on the latest in SEO, you may be aware of Google’s mobile-first initiatives. Dubbed “mobilegeddon” when it first became known in 2015, transitioning client sites to full mobile experiences has become a priority for SEOs everywhere. Optimizing for mobile is more than just design. It’s an entire discipline designed to create…
In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically. If you’ve dabbled in it, you’re one of those who might have begun creating content and posting regularly on your blog. Soon enough, you may begin noticing a few changes. People are starting to engage…
