Google will soon start to take action against sites that show a different price at checkout than the one provided through Google Merchant Center. It’s Google Merchant Center policy for retailers to maintain consistency between prices provided to Google and prices offered to customers. Google’s price enforcement efforts previously involved reviewing the accuracy between a…
Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. high competition on scarcely available keywords. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month.…
Microsoft Bing is offering to replace Google should the Code dispute continue to the point where Google revokes services in Australia. The News Media Bargaining Code, whereby Google and Facebook will be legally obligated to pay news publishers to display their content, resulted in Google Australia’s Managing Director, Mel Silva, threatening to pull services from…
From the moment I started working with SEO, I was faced with countless optimization tactics. After heading down numerous rabbit holes, I came to see how important it is to identify your low hanging fruit: the opportunities to generate great results with less effort. The first time I saw notable results in my work was…
Google is beginning Black History Month with an update to shopping search results that makes it easier to find and support Black-owned businesses. Search interest in Black-owned businesses is reaching record highs, having increasing 600% in the past 12 months. Interest in related search terms such as “black owned restaurants,” “black owned bookstores,” and “black…
