To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few…
Retailers have new ways to control how their products appear in Google search results through the use of robots meta tags and an HTML attribute. These new methods of marking up product pages allow retailers to customize search snippets according to their preferences. Retailers can already use schema.org markup or Google Merchant Center to specify…
These are weird times to be in marketing. It’s business as usual at exactly zero companies. That’s true no matter what you do or what you sell – B2B, B2C, SMB. Everything is suddenly, confusingly different. So, what’s the path forward? What do the current times mean for you, your business, and your customers? For…
Have you heard that social media advertising doesn’t drive results? Or that advertising on Facebook isn’t worth it anymore with the evolution of other social platforms? If so, think again. What follows are just 10 reasons why you should include Facebook in your marketing mix – highlighting its key differences versus other social media platforms…
Google is launching new certificates that offer a way for people to fast-track their career toward digital jobs in high-demand fields. Google Career Certificates can be earned through completing six-month courses. To start, the programs being offered include: Data Analyst Project Manager UX Designer Kent Walker, Google’s SVP of Global Affairs, says the certificates will…
