The United States Federal Trade Commission (FTC) announced a $350,000 settlement with an online review company. The announcement warns others to not make similar mistakes. There are many affiliate sites that publish product reviews and in some cases it appears that they have never actually used or tested the reviewed products. One tip-off of a…
Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March. Who is an Eligible SMB? Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily. The main…
The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic,…
In 2018, Google started showing this to Chrome users if they clicked on a non-HTTPS website. I’m just going to put that down right here. Quietly. In case there’s an unfriendly snare drum beating in your brain. In 2018, Google told webmasters that if you have a non-HTTPS website, you risk losing traffic and this…
YouTube is expanding its analytics capabilities by showing video creators when their audience is most likely to be online. This upcoming feature was previewed in the latest video on YouTube’s Creator Insider channel. In the video a member of YouTube’s analytics engineering team gives a detailed walkthrough of how to navigate the new data. Recommendations…
