A quick SEO win for most sites is to include the top ranking keyword in the title tags that are missing them. Think about it for a minute. If a page is already ranking for a keyword and if that keyword is not present in its title, then that page could rank higher if we…
As search marketers, we spend a great deal of time analyzing search query data. And for good reason! That’s how we recognize when we’re matching to irrelevant queries and can add negatives. Or how we discover new queries that we never even imagined. Are we always looking for the right things though? Often we are…
A member of the SEO community expressed the opinion that misinformation in medical search results topics are as harmful and bad for users as spam content. And if that’s true, then why why doesn’t Google penalize misinformation sites with the vigor that Google penalizes sites for spam? Google’s Danny Sullivan offered an explanation. Should Misleading…
Snapchat users can now share tweets from Twitter directly to their Snapchat story. This eliminates the need to take screenshots of tweets in order to share them. Twitter doesn’t offer the most intuitive solutions for sharing interesting tweets on other social media apps. A popular solution is to screenshot the tweet you want to share…
We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck in a rut after one too many content marketing campaigns. In this 2017 holiday edition of Whitebeard Friday (see what we did there?), Rand offers three novel ways to add sparkle to…
